An award I’d create for my industry

The Foxden Award, is an annual award given out to the years’s freshest container home design. The winner has the combined highest score in three different categories: Beauty, ecology & economy. How does the container house appeal aesthetically? How does the container house function in relation the health of its host ecology? How does the…

Who inspires me?

Nudgers. Folks who quietly go about their daily life in a guilt-free fashion.  They embrace their lives and work to improve their lives and the lives of their loved ones.  One of these people is Paul Horrigan.  The man’s personal taste, style and flair just so happen to be in the service of others.  And what people…

How my team came together

A friend knew a friend who might just be wild enough to try building a container house with me. Another friend knew a friend who might just be wild enough to design a container house for me. Another friend knew a couple friends who might just be wild enough to offer land for The Foxden while…

What makes my product/company distinct?

The Foxden is unique because it was borne of many people weighing-in.  For the better, I don’t consider myself a proficient builder.  Or an excellent designer.  But I do know that I am a leader, which enrols others where their strengths fit-best.  This allowed for my prototype, the Foxden, to be a synthesis of the best ideas of…

How did my company get its name?

My brother, Stephan Kesting encouraged me to consider how the name of my company would be found on google.  Positioning my company online entailed researching what folks were searching for.  I discovered that Container Home was more frequently searched for than Container House.  This style of listening to people shaped the name of the company and ultimately why the…