What makes my product/company distinct?

The Foxden is unique because it was borne of many people weighing-in.  For the better, I don’t consider myself a proficient builder.  Or an excellent designer.  But I do know that I am a leader, which enrols others where their strengths fit-best.  This allowed for my prototype, the Foxden, to be a synthesis of the best ideas of…

How did my company get its name?

My brother, Stephan Kesting encouraged me to consider how the name of my company would be found on google.  Positioning my company online entailed researching what folks were searching for.  I discovered that Container Home was more frequently searched for than Container House.  This style of listening to people shaped the name of the company and ultimately why the…